Whether you are just getting started with digital marketing or have been doing it for a while, there are a few things you should know about the process. Manchester SEO agency, Gorilla Marketing can help kickstart your website but in the meantime, here are five things to keep in mind:

1. Waiting in line

Having a queue is a natural part of everyday life. You might be waiting for a bus, a car or a teller at a bank. But there’s a reason people are waiting in line and how you can make it more enjoyable.

Waiting in line may not seem like a problem in the beginning, but it can actually cost you customers. The MIT studies have found that customers tend to overestimate how long they’ll be waiting by around 36 percent. So, if you’re running a business, you need to know how to reduce wait time.

One of the better ways to reduce wait time is to create a queue management system. This will allow your staff to focus on customer service while keeping the lines moving smoothly. You could even offer customers virtual queues. If your customers receive a notification that they are waiting, they may be less likely to get frustrated.

Another thing that can help reduce your wait time is to make your display board more visible. Customers may be skeptical about how long they’ll be waiting, and they need to know how long they’ll have to wait before they get the desired service. A small display board showing an estimate of their wait time will keep them informed and will reduce the chance of them misjudging a long line.

Finally, you might want to consider the digital signage options available. You can show video of hot items and offer video endorsements of your products. These may be a little frivolous, but they won’t cut it in a global pandemic.

The queueing theory has been around for a while now, but designers still haven’t figured out a way to get rid of them.

2. Social media

Using social media to market your business can be a very effective way to reach thousands of people. The platform offers many benefits, including brand awareness, traffic to your site, and a boost to your bottom line. You should spend at least a few hours a day using social media to promote your business.

When you’re deciding which social media sites to use, choose ones that align with your business goals. For instance, if your business is athleisure-oriented, you may want to focus on platforms like Instagram. However, if your business is more professional, you may want to focus on platforms like LinkedIn or Twitter.

It’s also important to establish social media metrics. This will help you know how successful your social media marketing is. These metrics will tell you how many people see your posts, what they think of them, and what drives engagement. You should track clicks, shares, and interactions for each campaign you run.

You may also want to consider hiring a virtual assistant to post your social media for you. This is an inexpensive way to help ensure you’re spending your time efficiently. You can also set a timer to help you stay focused.

You can also reduce time wasted on social media by turning off notifications. It’s also important to have a plan for your time. Plan out the types of content you’ll post and the frequency. It’s also a good idea to take breaks from the social media site. Subscribing to a variety of blogs and newsletters can help you stay connected.

If you need help setting up a social media strategy, there are many resources available. You can also ask your customers about their social media preferences.

6. Writing emails

Almost 3.9 billion people are using email for business or personal reasons. It is no wonder that writing emails is becoming more and more popular. Emails have the potential to engage readers, increase click-through rates and improve conversions. So how can you ensure that your emails get the attention they deserve? Here are three tips that can help you write better emails.

First, you should make sure that your subject line is specific and intriguing. Studies show that 35% of recipients open emails based on their subject lines. Make sure that your subject line tells a good story and gives a reason for the recipient to open the email. You can also mention a benefit or promise in your subject line. However, make sure that your subject line is not clickbait.

Next, you should make sure that your email cadence is appropriate for your business. Studies have shown that emails with large blocks of text are less likely to be read. Focus on the most important points, then link to more information. If you have a large email that you plan to send, make sure you break up the text with relevant images. Images can help increase click-through rates and site visits.

Finally, you should focus on writing emails that build trust with your readers. If your first message isn’t answered, there is a 21 percent chance that the recipient will respond to your second email. This doesn’t mean you have to be overly friendly in order to engage your subscribers. Be professional and friendly, but try to establish a rapport. If you don’t, you may lose a lot of potential readers.

If you want to save time and increase the success of your digital marketing, be sure to use these tips to write emails that engage your readers.