There are several options for press release distribution services. These include News aggregators, Online wire services, Newspapers, and blogs. When selecting a press release distribution service, you must carefully evaluate the service’s specifications and reputation. Listed below are some of the most popular services. Once you’ve identified a service’s pros and cons, you’re ready to begin the process of choosing and distributing your release.

News Aggregators

In the age of RSS, news aggregators and press release distribution services offer a convenient way to syndicate information to readers. This syndicated content is provided in various formats, including RSS, XML, and Atom. A feed reader displays the information in a user-friendly interface. A news aggregator can be a web application, a desktop application, or both. Both provide an easy way to read and manage multiple feeds at once.

While most news aggregators offer a single feed, many specialized sites are able to serve a niche audience by using social media data to build customized lists based on user interests. Press release distribution services, meanwhile, help distribute press releases by distributing them to the media. While some news aggregators store their feeds on users’ computers, some are based in the cloud. The uniqueness of these news services is one of their primary draws. They help save resources. Some news aggregators have features like Continuous RSS Scrolling, a modernized version of the traditional RSS scrolling.

Some news organizations have also started to use aggregators to drive traffic to their websites. This allows them to make their websites more attractive to users by displaying news based on their interests. Some news organizations are now seeing profits thanks to these services. However, they cannot claim that aggregation is completely responsible for increased traffic. In addition to helping news organizations build digital revenue, they also increase the relevance of their content.

The emergence of news aggregators has been predicted by media theorists and technology pundits. Marshall McLuhan envisioned a world where the computer web would be anarchic. Similarly, Nicholas Negroponte coined the phrase “the Daily Me” in the mid-1990s. And while eReleases offer many advantages, they are not free.

RealWire combines a press release distribution service with media monitoring, RSS feeds, and an editorial calendar. Its press release distribution service also includes boilerplate and a huge database of geographical and industry categories. It targets a targeted audience and includes up to three images and documents with relevant links. It distributes through M2 PressWIRE and is indexed by Google News. If you are a small business in the UK, this service is a good choice.

Online Wire Services

There are several online press release distribution services to choose from, each with its own set of benefits and drawbacks. Listed below are some of the best options:

The cost of using an online press release distribution service varies depending on the scope of your distribution. Some of them are free, while others may cost hundreds of dollars. Some are membership-based, and others have varying prices depending on the scope of distribution. Most distribution services charge a base price for basic distribution and then add on for media add-ons or specific scope of distribution. You will need to know the precise number of journalists to contact before choosing a service.

Pricing and plan options vary widely, so make sure to compare pricing before signing up for a particular service. Some distribution services offer extra features such as writing assistance and consultation. You can also choose a plan that suits your budget, but make sure to read the fine print to ensure your press release is distributed correctly. If your business has a limited budget, consider opting for free press release distribution. But, for maximum reach, it is best to use a service that can reach hundreds of outlets, and reach a large audience.

PR Newswire is an example of a high-quality online press release distribution service. PR Newswire distributes your press releases to a huge network of journalists and popular websites. In 2015, PR Newswire became part of the larger Cision, which also offers public relations services. While PR Newswire is better for larger organizations, Business Wire is more affordable for smaller businesses. Listed below are the benefits of PR Newswire. Check out their website and decide which is right for your business.

PR Newswire is a modern press release distribution service that can fulfill your regulatory filing and disclosure requirements. Their prices range from $100 to $150 per release. Pressat, for instance, offers press release writing to companies in the UK. Other notable online PR services include NewsBox and GlobeNewswire. These websites are great for generating news and distributing it to the press. Many of these services also offer rich media embeds and track the performance of your content.


Many news organizations use the best press release distribution services. The costs vary, based on the geographic scope, add-on features, and more. Choosing a provider with transparent pricing is essential, but if you’re on a budget, there are free services as well. Below are a few press release distribution services. These providers have large distribution networks and offer a variety of features. You can also target an audience by topic or region. There are three types of payment plans available. The State & Local plan covers basic distribution across 1,000 media outlets and websites. However, this option only covers one state, while the Regional & Top Markets plan reaches thirteen states.

When you publish your press release, you increase your visibility by gaining backlinks from credible media websites. As you know, search engines like links from reputable sources. This will help boost your ranking in search engines like Google and Bing. However, even without a link, positive coverage will increase footfall and sales. To maximize the benefit of press release distribution, choose a service that is known for its reliability and a high level of professionalism.

A good press release distribution service can increase your chances of getting coverage in the media by distributing your press release to relevant media sources. These services have a database of hundreds of thousands of journalists and will send your press release to a large number of publications and media outlets. The best ones will also have intelligent contact recommendations based on the content of your press release. Moreover, newswires offer more immediate distribution but a smaller audience.

To maximize the effectiveness of press release distribution, you must know when to release it. Find out if the best time is early in the day or late at night. Then, choose the best day of the week to release it. For example, editors open 33% of their emails between 10 a.m. and 2 p.m. You may also want to include more online coverage, so you should target premium media sites when you are looking for press release distribution services.


A blog is an excellent vehicle for press release distribution services. Unlike press releases, blog posts feature a headline, H1, and H2 subheadings, and a call to action at the end. Press releases, on the other hand, tend to be very formal, with a short introductory quote and a body that is composed solely of factual information. Blog posts also often include comments and links to other articles, which helps to establish a connection with readers.

Press release distribution services include a wide variety of channels, including mass media outlets like newspapers and television stations, and niche media, such as science, health, and travel publications. But the Internet has revolutionized the press release distribution process, allowing influential bloggers to take part in the process. And many syndication services include blogs as part of their distribution. A press release will be picked up by over 200 publications, resulting in a high-quality report that includes graphs and links that show how far the news has spread.

If you want your press release to reach a wide audience, use media databases and Google News to find journalists who have already covered your topic. If your news release is featured on a well-known media website, it is more likely to get cited in a relevant blog post. Even if you choose a lesser-known media outlet, make sure to check out the blog’s social media feed. You’ll be surprised by how much attention it gets.