Wristbands can be used to promote a cause or used at concerts, festivals, and sporting events. They are also popular for events such as school field trips and children’s sports days when easy identification is needed.
From Tyvek for one-day events to fabric for long-term use, different wristband materials offer varying degrees of resilience against the logistical variables of an event. The right wristband can help you ensure security, streamline ticketing, and improve the overall attendee experience.
1. Customization
Creating a strong brand strategy is important, but even the best plans are doomed to failure without a memorable aesthetic. Using customized wristbands as a marketing tool is an effective way to make your brand stand out from the competition and ensure that customers will always be able to identify you at a glance.
By providing your audience with an easily recognizable symbol of your brand, you can help them make a positive emotional connection that will increase their lifetime value as a customer. A good example of this is PANDORA, which uses storytelling to connect with its consumers and create a sense of sentimental value for each piece they purchase.
To take advantage of the power of customization, look for a wristband supplier that offers an online design tool that makes it easy for you to choose custom colors and add logos or messages. You can also use the tool to select the width of your wristband and opt for additional add-ons like individual packaging. Depending on the complexity of your design, it can be completed within an hour or less, and you will receive a digital proof before being charged.
Wristbands are also a great way to show your support for a cause. For instance, if your company is involved in environmental conservation, you can use customized wristbands to spread the word about your initiative. By doing so, you will be able to attract a new audience that may not have been aware of your cause previously.
Additionally, wristbands are an excellent promotional tool because they can be distributed at virtually any event. They are easy to give out, and unlike other promotional swag, they are convenient for recipients to store. As a result, they will be a reminder of your brand long after the event has ended.
Another way to use wristbands is to give them away as a reward for loyal customers. For example, you can offer them to customers who refer friends or place an order for more than one product. This will encourage your audience to share their love for your brand, which can lead to an uptick in brand awareness and sales.
2. Reusability
Branded merchandise has long been a staple of trade shows and career fairs. But pizza cutters, stress balls and pocket notebooks don’t have the same cache as something you wear on your wrist all the time—a bracelet that represents your company and its values. That’s why marketing wristbands are a great option for businesses that want to promote their products or services.
They’re also an ideal way to tell your company’s underdog story. A powerful underdog narrative can boost a brand’s profile, drive sales and inspire loyalty.
The underdog brand strategy is particularly effective for smaller brands, non-profits, and new brands. But even established leaders can benefit from it. It’s not easy to achieve success as an underdog, but it can be more rewarding than playing off the back of a household name.
Underdog branding can be a key strategy for global brands that seek to engage consumers with culturally distinct needs. The success of Avis and Oprah Winfrey have demonstrated the appeal of underdog narratives that highlight struggle and redemption. Companies like Google, Clif Bar and Hewlett-Packard celebrate their garage origins and tap into this sentiment with an emphasis on entrepreneurship.
This approach is especially effective in today’s economic climate, when many people feel under siege from powerful corporate competitors that seem to have unfair advantages. Smart underdogs will use the zeitgeist to their advantage.
For example, the bright blue wristbands launched last year by the Department for Education and Skills to support an anti-bullying campaign caused a craze so intense that children swapped them in playgrounds and people queued to buy them on eBay. Initially priced at PS1, they were sold out within hours.
Another example is the PANDORA line of bangle-style bracelets with personalized charms that allow consumers to eternize moments, stories and memories in their lives. The brand uses storytelling in all of its promotional activities and products to create a bond with its consumers. In a forthcoming article, Keinan and colleagues have developed the first-ever underdog brand management framework. It consists of seven sequential building blocks: philosophy, offering, people, target, positioning and underdog affection/support.
3. Durability
The most successful brands in the world have a firm grip on their target audience’s minds. Maintaining top-of-mind-awareness is one of the best ways to drive business, and wristbands can be a powerful tool in this endeavour. Whether they have your logo prominently displayed or serve as a reminder to support a cause, branded wristbands can encourage your target audience to wear their allegiance on their sleeves, turning them into walking ambassadors for your brand.
In a market where so many brands are vying for attention, it’s critical that you stand out from the crowd and evoke positive associations with your products. Underdog branding can help to achieve this, as it appeals to our natural tendency to root for the underdog. This can be used to great effect in your marketing, as shown by the success of the Make Poverty History wristbands.
These wristbands, sold by charities for PS1, were worn by celebrities including singers Lemar and Jamelia at the Brit awards, and the likes of footballers Rio Ferdinand and Wayne Rooney before matches. As a result, the bright white bracelets have created a fashion cult so powerful that the bands are selling on eBay for seven or eight times their retail price.
Underdog branding is not suited to all brands, however. Some, such as Rolls-Royce, could risk damaging perceptions of their luxury image by attempting to adopt this approach. Similarly, hospitals and other institutions that deal in medical matters would struggle to use this narrative without risking a loss of credibility with their audiences.
Wristbands can also be a powerful promotional tool for special events or promotions. By designing a custom wristband that aligns with the theme of your event or promotion, you can create an atmosphere of exclusivity and excitement, increasing engagement and brand awareness. Using wristbands that feature QR codes or NFC technology can also enable direct interaction with your audience, promoting deeper customer engagement and brand loyalty.
Lastly, wristbands are a cost-effective way to reach large numbers of potential customers, ensuring that your business has maximum exposure at minimum expense. Handing out wristbands at trade shows or career fairs, for example, can give your business a massive return on investment. In addition, these wristbands can be used to reward loyal customers through a loyalty program, encouraging repeat business and further strengthening customer loyalty.
4. Affordability
Silicone wristbands are a cost-effective way to promote a cause, charity, or business. They are easy to produce in large quantities and turn every wearer into a brand ambassador. Their bold colors and eye-catching designs are sure to grab attention and spark conversations. They are also a great alternative to traditional promotional products such as paper flyers or posters, which can be expensive and difficult to store.
The emergence of white bracelets symbolising the global campaign to Make Poverty History has inspired a fashion cult among celebrities, with players such as Wayne Rooney and Rio Ferdinand wearing them. Similarly, bright blue wristbands launched by anti-bullying charity Beatbullying attracted a celebrity following that included Lemar, Franz Ferdinand and the Scissor Sisters. The yellow Livestrong silicone band, worn by cyclist Lance Armstrong and raised PS66m for cancer and health charities, spawned a similar fad in the noughties.
However, despite their popularity, these bands may not be a sustainable fundraising model. They’re easily snatched by profiteers, who sell them online and in shops at seven or eight times the suggested donation of PS1. This is a problem for charities, which cannot reverse market forces and have resorted to imposing a limit on the number of Unity bands they can sell through their own online channels and charity shops.
Once the bracelets are finished, they’re put through quality control, where they are checked for color and message consistency. They are then trimmed and packaged to be sent to the customer. There are usually one hundred bracelets per package and twenty-five packages per carton.
To maximize the effectiveness of your wristbands, consider distributing them at events and trade shows to reach a large audience. You can also use them as giveaways for special discounts at participating retailers or partners, creating a viral effect and increasing engagement with your brand. Finally, partnering with influencers can give your wristbands credibility and reach an even wider audience. Ultimately, it’s important to find a marketing strategy that works for your specific campaign and budget. Wristbands are a cost-effective way of getting your message out, and they can make a big difference to your charity or business’s bottom line.
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